Study guide for principles of marketing

Principles of Marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary for employment for graduates and even those with work experience. Typical of the jobs at this level are middle management, ex...

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Auteur principal: Diamond, Jay
Autres auteurs: Pintel, Gerald ( author )
Format: Livre
Publié: Englewood Cliffs, N.J. : Prentice-Hall, c1972
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