Study guide for principles of marketing
Principles of Marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary for employment for graduates and even those with work experience. Typical of the jobs at this level are middle management, ex...
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Englewood Cliffs, N.J. :
Prentice-Hall,
c1972
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Sommario:
- The nature of marketing The consumer market Consumer goods and industrial goods Consumerism The industrial market Channels of distribution Marketing research The product Packaging and brands Pricing Transportation and storage Wholesaling Retailing Sales promotion Personal selling The computer and marketing International marketing Marketing mistakes A marketing application Appendix : Marketing definitions