Study guide for principles of marketing
Principles of Marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary for employment for graduates and even those with work experience. Typical of the jobs at this level are middle management, ex...
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| Format: | Book |
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Englewood Cliffs, N.J. :
Prentice-Hall,
c1972
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Mzumbe University Main Campus Library
| Call Number: |
658.807 DIA |
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| Copy | On Shelf |
| Copy | On Shelf |