Cita APA (7a ed.)

Kotler, P., & Armstrong Gary. (2012). Principles of marketing (3rd ed.). Prentice Hall of India..

Cita Chicago Style (17a ed.)

Kotler, Philip, y Armstrong Gary. Principles of Marketing. 3rd ed. New Delhi: Prentice Hall of India., 2012.

Cita MLA (9a ed.)

Kotler, Philip, y Armstrong Gary. Principles of Marketing. 3rd ed. Prentice Hall of India., 2012.