APA (7th ed.) Citation

Kotler, P., & Armstrong Gary. (2012). Principles of marketing (3rd ed.). Prentice Hall of India..

Chicago Style (17th ed.) Citation

Kotler, Philip, and Armstrong Gary. Principles of Marketing. 3rd ed. New Delhi: Prentice Hall of India., 2012.

MLA (9th ed.) Citation

Kotler, Philip, and Armstrong Gary. Principles of Marketing. 3rd ed. Prentice Hall of India., 2012.