Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong Gary. (2012). Principles of marketing (3rd ed.). Prentice Hall of India..

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Armstrong Gary. Principles of Marketing. 3rd ed. New Delhi: Prentice Hall of India., 2012.

Citatione MLA (9a ed.)

Kotler, Philip, e Armstrong Gary. Principles of Marketing. 3rd ed. Prentice Hall of India., 2012.