Analysis for marketing planning /

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Bibliographic Details
Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Format: Book
Published: Boston, Mass. : McGraw-Hill Irwin, c2002.
Edition:5th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Online Access:http://www.loc.gov/catdir/description/mh021/2001030305.html
http://www.loc.gov/catdir/toc/mh021/2001030305.html
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Internet

http://www.loc.gov/catdir/description/mh021/2001030305.html
http://www.loc.gov/catdir/toc/mh021/2001030305.html

Mzumbe University Main Campus Library

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Call Number: 658.83 LEH
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