Marketing, principles & perspectives /

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Bibliographic Details
Main Author:	Bearden, William O.
Other Authors:	Ingram, Thomas N., LaForge, Raymond W.
Format:	Book
Published:	Boston, Mass. : McGraw-Hill, c2001.
Edition:	3rd ed.
Subjects:	Marketing > United States.
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Mzumbe University Main Campus Library

Holdings details from Mzumbe University Main Campus Library
Call Number:	658.8 BEA
Copy	On Shelf