Advanced marketing strategy : phenomena, analysis, and decisions /
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| Format: | Livre |
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Englewood Cliffs, N.J. :
Prentice Hall,
c1991.
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0138519404 | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.802 URB |
| 100 | 1 | |a Urban, Glen L. | |
| 245 | 1 | 0 | |a Advanced marketing strategy : |b phenomena, analysis, and decisions / |c Glen L. Urban and Steven H. Star |
| 260 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1991. | ||
| 300 | |a xx, 563 p. : |b ill. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Strategic planning | |
| 700 | 1 | |a Star, Steven H. | |
| 942 | |c BK | ||
| 999 | |c 6146 |d 6146 | ||