Johansson, J. K. (2006). Global marketing: Foreign entry, local marketing & global management (4th ed.). McGraw-Hill Irwin.
Style de citation Chicago (17e éd.)Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing & Global Management. 4th ed. Boston: McGraw-Hill Irwin, 2006.
Style de citation MLA (9e éd.)Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing & Global Management. 4th ed. McGraw-Hill Irwin, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.