APA (7th ed.) Citation

Johansson, J. K. (2006). Global marketing: Foreign entry, local marketing & global management (4th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing & Global Management. 4th ed. Boston: McGraw-Hill Irwin, 2006.

MLA (9th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing & Global Management. 4th ed. McGraw-Hill Irwin, 2006.