Marketing management : strategies and programs /

Marketing management : strategies and programs /

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Detalhes bibliográficos
Autor principal:	Guiltinan, Joseph P.
Outros Autores:	Paul, Gordon W.
Formato:	Livro
Publicado em:	New York : McGraw-Hill, c1994.
Edição:	5th ed.
Colecção:	McGraw-Hill series in marketing
Assuntos:	Marketing
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