Marketing management : strategies and programs /
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| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Pubblicazione: |
New York :
McGraw-Hill,
c1994.
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| Edizione: | 5th ed. |
| Serie: | McGraw-Hill series in marketing
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| Soggetti: | |
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| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0070489718 (alk. paper) : |c TZS 24728 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 GUI |
| 100 | 1 | |a Guiltinan, Joseph P. | |
| 245 | 1 | 0 | |a Marketing management : |b strategies and programs / |c Joseph P. Guiltinan, Gordon W. Paul. |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c c1994. | ||
| 300 | |a xvi, 480 p. : |b col. ill. ; |c 24 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Paul, Gordon W. | |
| 942 | |c BK | ||
| 999 | |c 6129 |d 6129 | ||