Essential of marketing communications /
"This text is ideal for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice."--BOOK JACKET
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| 格式: | 图书 |
| 出版: |
Harlow :
FT Prentice Hall ,
c 2003.
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| 版: | 2nd ed. |
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