Consumer behavior : Buying, having, and being /
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
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| Опубликовано: |
Upper Saddle River, N.J. :
Pearson Prentice Hall ,
c 2009.
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| Редактирование: | 8th ed. |
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| Итог: | For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. |
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| Примечание: | Includes index. |
| Объем: | 720 p . : ill . ; (chiefly color) ; 28 cm. |
| ISBN: | 9780135153369 |