Strategic marketing /
"Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships,...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 图书 |
| 出版: |
Boston :
McGraw-Hill Irwin,
c2003.
|
| 版: | 7th ed. |
| 丛编: | McGraw-Hill/Irwin series in marketing
|
| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/description/mh021/2002016549.html http://www.loc.gov/catdir/toc/mh021/2002016549.html |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
书本目录:
- Market-driven strategy Market-driven analysis Designing market-driven strategies Market-focused program development Implementing and managing market-driven strategies Comprehensive cases