Strategic marketing /
"Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships,...
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| Format: | Livre |
| Publié: |
Boston :
McGraw-Hill Irwin,
c2003.
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| Édition: | 7th ed. |
| Collection: | McGraw-Hill/Irwin series in marketing
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| Sujets: | |
| Accès en ligne: | http://www.loc.gov/catdir/description/mh021/2002016549.html http://www.loc.gov/catdir/toc/mh021/2002016549.html |
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Table des matières:
- Market-driven strategy Market-driven analysis Designing market-driven strategies Market-focused program development Implementing and managing market-driven strategies Comprehensive cases