Strategic marketing /

Strategic marketing /

"Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships,...

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书目详细资料
主要作者:	Cravens, David W.
其他作者:	Piercy, Nigel
格式:	图书
出版:	Boston : McGraw-Hill Irwin, c2003.
版:	7th ed.
丛编:	McGraw-Hill/Irwin series in marketing
主题:	Marketing Marketing > Case studies.
在线阅读:	http://www.loc.gov/catdir/description/mh021/2002016549.html http://www.loc.gov/catdir/toc/mh021/2002016549.html
标签:	添加标签没有标签, 成为第一个标记此记录!

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