Strategic marketing /

Strategic marketing /

"Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships,...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Cravens, David W.
Outros Autores: Piercy, Nigel
Formato: Livro
Publicado em: Boston : McGraw-Hill Irwin, c2003.
Edição:7th ed.
Colecção:McGraw-Hill/Irwin series in marketing
Assuntos:
Marketing
Marketing > Case studies.
Acesso em linha:http://www.loc.gov/catdir/description/mh021/2002016549.html
http://www.loc.gov/catdir/toc/mh021/2002016549.html
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Registos relacionados