Style de citation APA (7e éd.)

Cravens, D. W., & Piercy, N. (2003). Strategic marketing (7th ed.). McGraw-Hill Irwin.

Style de citation Chicago (17e éd.)

Cravens, David W., et Nigel Piercy. Strategic Marketing. 7th ed. Boston: McGraw-Hill Irwin, 2003.

Style de citation MLA (9e éd.)

Cravens, David W., et Nigel Piercy. Strategic Marketing. 7th ed. McGraw-Hill Irwin, 2003.