Cita APA (7a ed.)

Cravens, D. W., & Piercy, N. (2003). Strategic marketing (7th ed.). McGraw-Hill Irwin.

Cita Chicago Style (17a ed.)

Cravens, David W., y Nigel Piercy. Strategic Marketing. 7th ed. Boston: McGraw-Hill Irwin, 2003.

Cita MLA (9a ed.)

Cravens, David W., y Nigel Piercy. Strategic Marketing. 7th ed. McGraw-Hill Irwin, 2003.