APA (7th ed.) Citation

Cravens, D. W., & Piercy, N. (2003). Strategic marketing (7th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. 7th ed. Boston: McGraw-Hill Irwin, 2003.

MLA (9th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing. 7th ed. McGraw-Hill Irwin, 2003.