Marketing management : analysis, planning, implementation, and control /
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1991.
|
| Edition: | 7th ed. |
| Series: | Prentice-Hall series in marketing
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Mzumbe University Main Campus Library
| Call Number: |
658.802 KOT |
|---|---|
| Copy | On Shelf |