Marketing management : analysis, planning, implementation, and control /
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
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| Auteur principal: | |
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| Format: | Livre |
| Publié: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1991.
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| Édition: | 7th ed. |
| Collection: | Prentice-Hall series in marketing
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| Sujets: | |
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| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 9780135524800 |c NA | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.802 KOT |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing management : |b analysis, planning, implementation, and control / |c Philip Kotler. |
| 250 | |a 7th ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1991. | ||
| 300 | |a xxvi, 756 p. : |b ill. ; |c 28 cm. | ||
| 440 | |a Prentice-Hall series in marketing | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | |a Understanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort | ||
| 520 | |a Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing | |
| 942 | |c BK | ||
| 999 | |c 6117 |d 6117 | ||