Marketing management : analysis, planning, implementation, and control /
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | كتاب |
| منشور في: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1991.
|
| الطبعة: | 7th ed. |
| سلاسل: | Prentice-Hall series in marketing
|
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
MARC
| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 9780135524800 |c NA | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.802 KOT |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing management : |b analysis, planning, implementation, and control / |c Philip Kotler. |
| 250 | |a 7th ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1991. | ||
| 300 | |a xxvi, 756 p. : |b ill. ; |c 28 cm. | ||
| 440 | |a Prentice-Hall series in marketing | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | |a Understanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort | ||
| 520 | |a Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing | |
| 942 | |c BK | ||
| 999 | |c 6117 |d 6117 | ||