Marketing management : analysis, planning, implementation, and control /
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
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| Autor principal: | |
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| Formato: | Livro |
| Publicado em: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1991.
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| Edição: | 7th ed. |
| Colecção: | Prentice-Hall series in marketing
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| Assuntos: | |
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| Resumo: | Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets |
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| Descrição Física: | xxvi, 756 p. : ill. ; 28 cm. |
| Bibliografia: | Includes bibliographical references and indexes. |
| ISBN: | 9780135524800 |