Cita APA (7a ed.)

Kotler, P. (1991). Marketing management: Analysis, planning, implementation, and control (7th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1991.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Prentice-Hall, 1991.