The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

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Detalhes bibliográficos
Autor principal:	Moeller, Leslie H.
Outros Autores:	Landry, Edward C., 1965-, Kinni, Theodore B., 1956-
Formato:	Livro
Publicado em:	New York : McGraw-Hill, c2009.
Assuntos:	Marketing Communication in marketing Rate of return Profit
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