The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

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Dettagli Bibliografici
Autore principale:	Moeller, Leslie H.
Altri autori:	Landry, Edward C., 1965-, Kinni, Theodore B., 1956-
Natura:	Libro
Pubblicazione:	New York : McGraw-Hill, c2009.
Soggetti:	Marketing Communication in marketing Rate of return Profit
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