The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

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Bibliographic Details
Main Author:	Moeller, Leslie H.
Other Authors:	Landry, Edward C., 1965-, Kinni, Theodore B., 1956-
Format:	Book
Published:	New York : McGraw-Hill, c2009.
Subjects:	Marketing Communication in marketing Rate of return Profit
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