The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

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Bibliographic Details
Main Author: Moeller, Leslie H.
Other Authors: Landry, Edward C., 1965-, Kinni, Theodore B., 1956-
Format: Book
Published: New York : McGraw-Hill, c2009.
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Description
Physical Description:vii, 232 p. : ill. ; 24 cm
Bibliography:Includes bibliographical references (p. 214-219) and index.
ISBN:9780071615068