Cita APA (7a ed.)

Moeller, L. H., Landry, E. C., & Kinni, T. B. (2009). The four pillars of profit-driven marketing: How to maximize creativity, accountability, and ROI. McGraw-Hill.

Cita Chicago Style (17a ed.)

Moeller, Leslie H., Edward C. Landry, y Theodore B. Kinni. The Four Pillars of Profit-driven Marketing: How to Maximize Creativity, Accountability, and ROI. New York: McGraw-Hill, 2009.

Cita MLA (9a ed.)

Moeller, Leslie H., et al. The Four Pillars of Profit-driven Marketing: How to Maximize Creativity, Accountability, and ROI. McGraw-Hill, 2009.