Marketing management : analysis, planning, implementation, and control
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 出版: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1991
|
| 版: | 7th ed. |
| 丛编: | Prentice-Hall series in marketing
|
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
Mzumbe University Main Campus Library
| 索引号: |
658.802 KOT |
|---|---|
| 复印件 | On Shelf |