Marketing management : analysis, planning, implementation, and control

Marketing management : analysis, planning, implementation, and control

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Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

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Библиографические подробности
Главный автор:	Kotler, Philip
Формат:	‌
Опубликовано:	Englewood Cliffs, N.J. : Prentice-Hall, c1991
Редактирование:	7th ed.
Серии:	Prentice-Hall series in marketing
Предметы:	Marketing gestion Marketing management Marketing theories
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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