Marketing management : analysis, planning, implementation, and control

Marketing management : analysis, planning, implementation, and control

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Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

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Detalhes bibliográficos
Autor principal: Kotler, Philip
Formato: Livro
Publicado em: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Edição:7th ed.
Colecção:Prentice-Hall series in marketing
Assuntos:
Marketing gestion
Marketing management
Marketing theories
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