Marketing management : analysis, planning, implementation, and control
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
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| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1991
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| Edition: | 7th ed. |
| Series: | Prentice-Hall series in marketing
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| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 0135634792 |c NA | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.802 KOT | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Marketing management : |b analysis, planning, implementation, and control |c / Philip Kotler | ||
| 250 | |a 7th ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1991 | ||
| 300 | |a xxvi, 756 p. : |b ill. ; |c 28 cm. | ||
| 440 | |a Prentice-Hall series in marketing | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 520 | |a Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets | ||
| 650 | |a Marketing gestion | ||
| 650 | |a Marketing management | ||
| 650 | |a Marketing theories | ||
| 942 | |c BK | ||
| 999 | |c 6109 |d 6109 | ||