International marketing /
"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international ma...
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| Format: | Book |
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Boston, Mass. :
McGraw-Hill/Irwin,
c2007.
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| Edition: | 13th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.html http://www.loc.gov/catdir/enhancements/fy0632/2005057682-t.html |
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Internet
http://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Mzumbe University Main Campus Library
| Call Number: |
658.84 CAT |
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