International marketing /
"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international ma...
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| Natura: | Libro |
| Pubblicazione: |
Boston, Mass. :
McGraw-Hill/Irwin,
c2007.
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| Edizione: | 13th ed. |
| Serie: | McGraw-Hill/Irwin series in marketing
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| Soggetti: | |
| Accesso online: | http://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.html http://www.loc.gov/catdir/enhancements/fy0632/2005057682-t.html |
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