Greensted, C. S., Institute of Marketing [Issuing body; Other], Jardine, A. K. S. [., & Macfarlane, J. D. [. (1980). Essentials of statistics in marketing. Heinemann [for] the Institute of Marketing.
Citação norma ChicagoGreensted, C. S., Institute of Marketing [Issuing body; Other], A. K. S. [Author] Jardine, and J. D [Author] Macfarlane. Essentials of Statistics in Marketing. London: Heinemann [for] the Institute of Marketing, 1980.
Citação norma MLAGreensted, C. S., et al. Essentials of Statistics in Marketing. Heinemann [for] the Institute of Marketing, 1980.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.