Exploring marketing research /
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| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 出版: |
Chicago :
Dryden Press,
c1989.
|
| 版: | 3rd ed. |
| 丛编: | Dryden Press series in marketing
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| 主题: | |
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MARC
| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0030229634 |c TZs.70000/- | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.83 ZIK |
| 100 | 1 | |a Zikmund, William G. | |
| 245 | 1 | 0 | |a Exploring marketing research / |c William G. Zikmund. |
| 250 | |a 3rd ed. | ||
| 260 | |a Chicago : |b Dryden Press, |c c1989. | ||
| 300 | |a xxi, 824 p. : |b ill. ; |c 26 cm. | ||
| 440 | 0 | |a Dryden Press series in marketing | |
| 504 | |a Includes bibliographies and indexes. | ||
| 546 | |a eng | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing research--Computer network resources | |
| 650 | 0 | |a Marketing research--Study and teaching | |
| 942 | |c BK | ||
| 999 | |c 6091 |d 6091 | ||