Exploring marketing research /
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| Main Author: | |
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| Format: | Book |
| Published: |
Chicago :
Dryden Press,
c1989.
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| Edition: | 3rd ed. |
| Series: | Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | xxi, 824 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0030229634 |