Zikmund, W. G. (1989). Exploring marketing research (3rd ed.). Dryden Press.
芝加哥风格引文Zikmund, William G. Exploring Marketing Research. 3rd ed. Chicago: Dryden Press, 1989.
MLA引文Zikmund, William G. Exploring Marketing Research. 3rd ed. Dryden Press, 1989.
警告：这些引文格式不一定是100％准确.