Cita APA (7a ed.)

Zikmund, W. G. (1989). Exploring marketing research (3rd ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Zikmund, William G. Exploring Marketing Research. 3rd ed. Chicago: Dryden Press, 1989.

Cita MLA (9a ed.)

Zikmund, William G. Exploring Marketing Research. 3rd ed. Dryden Press, 1989.