APA (7th ed.) Citation

Zikmund, W. G. (1989). Exploring marketing research (3rd ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 3rd ed. Chicago: Dryden Press, 1989.

MLA (9th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 3rd ed. Dryden Press, 1989.

Warning: These citations may not always be 100% accurate.