MARC
| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0471580716 (pbk.) |c TZs.9040/- | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.802 COH |
| 100 | 1 | |a Cohen, William A., | |
| 245 | 1 | 4 | |a The marketing plan / |c William A. Cohen. |
| 260 | |a New York : |b Wiley, |c c1995. | ||
| 300 | |a xii, 318 p. : |b ill. ; |c 29 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Developing marketing tactics | |
| 650 | 0 | |a Marketing plan mystique | |
| 942 | |c BK | ||
| 999 | |c 6085 |d 6085 | ||