The marketing plan /

The marketing plan /

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Bibliographic Details
Main Author: Cohen, William A.
Format: Book
Published: New York : Wiley, c1995.
Subjects:
Marketing
Developing marketing tactics
Marketing plan mystique
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Description
Item Description:Includes index.
Physical Description:xii, 318 p. : ill. ; 29 cm.
ISBN:0471580716 (pbk.)

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