Social marketing : influencing behaviors for good /

Social marketing : influencing behaviors for good /

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Detalhes bibliográficos
Autor principal:	Kotler, Philip
Outros Autores:	Lee, Nancy, 1945-
Formato:	Livro
Publicado em:	Los Angeles : Sage Publications, c2008.
Edição:	3rd ed.
Assuntos:	Social marketing. Behavior modification.
Acesso em linha:	http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
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