Social marketing : influencing behaviors for good /
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| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Livro |
| Publicado em: |
Los Angeles :
Sage Publications,
c2008.
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| Edição: | 3rd ed. |
| Assuntos: | |
| Acesso em linha: | http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
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MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 9781412956475 (pbk. : alk. paper) |c TZS 114725.60 | ||
| 020 | |a 1412956471 (pbk. : alk. paper) | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 KOT |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Social marketing : |b influencing behaviors for good / |c Philip Kotler, Nancy R. Lee. |
| 250 | |a 3rd ed. | ||
| 260 | |a Los Angeles : |b Sage Publications, |c c2008. | ||
| 300 | |a xii, 444 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. 403-427) and indexes. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Behavior modification. | |
| 700 | 1 | |a Lee, Nancy, |d 1945- | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
| 942 | |c BK | ||
| 999 | |c 6083 |d 6083 | ||