Social marketing : influencing behaviors for good /

Social marketing : influencing behaviors for good /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Lee, Nancy, 1945-
Format: Book
Published: Los Angeles : Sage Publications, c2008.
Edition:3rd ed.
Subjects:
Social marketing.
Behavior modification.
Online Access:http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html
http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
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Description
Physical Description:xii, 444 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 403-427) and indexes.
ISBN:9781412956475 (pbk. : alk. paper)
1412956471 (pbk. : alk. paper)

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