Cita APA (7a ed.)

Kotler, P., & Lee, N. (2008). Social marketing: Influencing behaviors for good (3rd ed.). Sage Publications.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Nancy Lee. Social Marketing: Influencing Behaviors for Good. 3rd ed. Los Angeles: Sage Publications, 2008.

Cita MLA (9a ed.)

Kotler, Philip, y Nancy Lee. Social Marketing: Influencing Behaviors for Good. 3rd ed. Sage Publications, 2008.